_MG_3699.JPG
 

YDW Tallinn

November 6-8 in Tallinn @ TEHNOPOL INCUBATOR

EVENT MENTORS
 

Friday, Nov 6

INTRODUCTION & NETWORKING

 

We'll talk through the general logistics and timeline for the weekend and get to know each other.


we cover

- Overview of different steps in design process
- What's Squarespace and how can we use it
- What the weekend agenda will look like

 

you'll learn

- What's the target for the upcoming days & how it works
- Who are the other amazing participants

 

Agenda

18.00 - Arriving and registration, pizza!
18.30 - Introduction & how it works
19.00 - Design processes & what we'll cover (Helen Kokk)
19.30 - Q&A
20.00 - Networking
22.00 - Doors close

Saturday, Nov 7

designing & building

 

We'll cover the design process from the beginning followed by hands-on assignments.


we cover

- Business model & proposition: what it is & how to do it
- Developing personas and brand identity for your business
- Drawing your website as wireframes
- Squarespace: how it works
- Writing a targeted copy for your website
- How to market your business/product to your audience

 

you'll learn

- How to understand your target user and approach them
- Developing a website from first ideas to high fidelity design
- Selling your product/service through copy & marketing

 

Agenda

09.00 - Arriving & coffee
09:30 - Sales model & value proposition (Henri Palmar)
10:00 - Personas & brand identity (Amid Moradganjeh)
10:30 - Exercise: creating personas & value proposition
11:00 - Introduction to wireframing (Liis Peetermann)
11:30 - Exercise: create paper wireframes
12:00 - Lunch
12:30 - Introduction to SquareSpace (Liis Peetermann)
13:00 - Exercise: create wireframes in SquareSpace
14:00 - UX copywriting (Laura Noodapera)
14:30 - Exercise: creating first draft of copy
15:00 - Work continues, mentoring
19:00 - Checkpoint, work continues & mentoring
19:00 - Dinner
20:00 - Work continues, mentoring
22:00 - Doors close

Sunday, Nov 8

SEO & analytics

 

We'll focus on polishing everything completed during the weekend and how to make it pop.


we cover

- How to validate your product choices with users
- Ranking your website through SEO
- How to use analytics in making decisions

 

you'll learn

- Best practices in testing your ideas on your target customer
- Basics of SEO & improving your site's ranking
- Using analytics to learn about customer behavior

 

Agenda

09.00 - Arriving & coffee
09:30 - SEO & analytics (Hyun Lee)
10:00 - Exercise: Keyword Research, Competitor Analysis & On-Page SEO
10.30 - User testing (Stefan Hiienurm)
11.00 - Checkpoint, work continues & mentoring
12:30 - Lunch
13:30 - Work continues, mentoring
16:30 - Light dinner
18:00 - Wrapping up
18:30 - Demos & networking, announcing winners
20:00 - Doors close
 

Event Location

 

TEHNOPOL INCUBATOR

Mäealuse 2/1
Tallinn 12618
Estonia

 

 

Feel free to contact us in either, Estonian or English:


General contact

team@yourdesignworks.co


Parking

Parking in front of the building is available for limited spots, but there's plenty of availability for parking in the area over the weekend. Parking is free.


Event hours

We're active on Friday from 18:00 to 22:00, Saturday 9:00 to 22:00 and Sunday from 9:00 to 20:00.
We strongly suggest you to participate throughout the event

 
_MG_3714.JPG

Grow your business through great design.

November 6-8, tallinn